Top 7 Online Marketing Trends That Will Dominate 2015

Changes and advancements in the digital marketing field are accelerating, and it can be hard for the casual observer to keep up. So, as we near the end of 2014, let’s review the marketing trends we’ve seen this year, as well as what we can expect in 2015.

1. Mobile-optimization will become more important than ever

Optimizing for mobile has been a significant priority for businesses in 2014, but 2015 will be the year that mobile strategies move beyond simply having a responsive site or mobile app, and focus on mobile-optimized content and social media marketing as well.

We know that Google has been placing additional emphasis on how mobile-friendly sites are; in fact, they’ve stated that mobile usability is now “relevant for optimal search results.” This emphasis is apparent in the recent launch of a new feature in Google Webmaster Tools called MobileUsability http://www.forbes.com/sites/jaysondemers/2014/11/24/top-7-online-marketing-trends-that-will-dominate-2015/